MARIAM AL AFIFI
Senior Graphic Designer
Profile summary
Senior Graphic Designer with 3+ years of experience in branding, digital marketing, social media design, and motion graphics within real estate, hospitality, and exchange sectors. Proven ability to enhance brand consistency, increase audience engagement, and deliver creative solutions aligned with business objectives. Skilled in Adobe Creative Suite, UI/UX principles, and short-form video content.
Career highlights
Spearheaded Video Content Strategy: Oversaw creation of short-form video content at Al Waleed Group, encompassing reels, event coverage, and promotional material, contributing to dynamic storytelling across diverse real estate, hotel, and exchange-related offerings.
Refined Brand Visuals, Enhanced Consistency: Enhanced brand consistency across marketing channels for Al Waleed Group by creating and implementing updated visual guidelines, resulting in a reported 15% increase in brand recognition in customer surveys.
Streamlined Image Asset Management: Centralized and organized a repository of images, icons, templates, and fonts at Phoenix Gulf Company, improving accessibility and reducing asset retrieval time by an estimated 25%.
Key skills
Professional experience
Developed and executed compelling visual designs across diverse social media platforms, enhancing brand presence and engagement. Created logos, comprehensive brand assets, and digital branding materials that strengthened brand identity. Masterfully edited, retouched, and enhanced images, significantly improving visual appeal and audience connection. Collaborated closely with marketing and sales teams to ensure consistent brand messaging across all channels, contributing to cohesive marketing campaigns. Designed and produced a wide range of marketing collateral, including brochures, flyers, banners, email campaigns, and targeted social media graphics, specializing in real estate, hotel, exchange, and bespoke offerings. Contributed to successful campaign development by capturing and editing engaging short-form video content for reels, event coverage, interviews, and promotional initiatives, resulting in increased audience reach and conversions.
- Design captivating graphics tailored for various social media platforms.
- Create logos, brand assets, and digital branding materials.
- Edit, retouch, and enhance images for social media.
- Collaborate with the marketing and sales teams to ensure consistent brand messaging across all platforms.
- Design and produce marketing materials such as brochures, flyers, banners, email campaigns, and social media graphics tailored to real estate, hotels, exchange and bespoke offerings.
Collaborated on with marketing and product teams to develop and execute impactful marketing campaigns. Curated and maintained a comprehensive internal repository of digital assets, including images, icons, templates, and fonts, streamlining design workflows and ensuring brand consistency. Designed and produced high-quality marketing materials across print, digital, social media, and event platforms, enhancing brand visibility and appeal. Created visually engaging assets such as brochures, flyers, posters, advertisements, banners, social media graphics, emailers, and presentations, contributing.
- Collaborate with marketing and product teams.
- Curate and manage an internal repository of images, icons, templates, fonts, and campaign archives.
- Design and produce high-quality marketing materials across print, digital, social media, and event platforms while maintaining brand consistency and visual appeal.
- Create visually engaging assets such as brochures, flyers, posters, advertisements, banners, social media graphics, emailers and presentations.